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Women's Volleyball team playing another teamBuilding on 50 Years of Excellence

College Goals & Strategic Initiatives

(Click on goal title to see strategic initiatives): 

Goal 1 Student Learning & Educational Excellence:

Aggressively recruit and retain students consistent with Penn State standards and available resources of the College.

Goal 2 Enrollment Management:

Effectively recruit and retain a diverse population that aligns with the Penn State Berks mission, priorities, and University enrollment projections. 

Goal 3 Diversity & Sense of Community:  

Foster a caring, collegial, and diverse campus community aligned with Penn State University Principles. 

Goal 4 Community Outreach:

Enhance existing and promote new partnerships between Penn State Berks and its service area. 

Goal 5: Research & Scholarship:

Support research and scholarship to advance knowledge and creativity. Promote ongoing intellectual vitality, enhance the reputation of Penn State Berks, and model lifelong inquiry.

Strategic Initiatives: 

To realize "Building on 50 Years of Excellence" each goal consists of several strategic initiatives to make the strategic plan operational. These initiatives are listed by each goal below. 

Goal 1: Student Learning & Educational Excellence

Initiative 1:

Sets goals, assess student learning outcomes, and promote continuous improvement. 

Initiative 2:

Improve co-curricular (e.g. community service, service learning, internships, study abroad, leadership development, student organizations) learning experiences.

Initiative 3: 

Enhance support services that strengthen student learning.   

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Goal 2: Enrollment Management

Initiative 1: 

Sustain modest enrollment growth for the college while increasing standards for admission and improving retention rates. The primary market for new students will continue to be full-time traditional enrollments. 

Initiative 2:  

Examine current academic programming to attract high achieving students. Develop new academic programs that are aligned with Penn State Berks' vision and mission, market research, and regional/ state economic need.

Initiative 3: 

Develop an integrated, comprehensive marketing plan that identifies strategies to recruit potential students and continues to enhance the College's image within the community.

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Goal 3: Diversity & Sense of Community

Initiative 1: 

Create a campus culture that embraces faculty, staff, and students of diverse backgrounds.  

Initiative 2: 

Develop and integrate program and services to maximize the educational opportunities, access, and experiences of underserved students.

Initiative 3: 

Increase the enrollment of underserved students.

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Goal 4: Community Outreach

Initiative 1:  

Position Penn State as a recognized regional provider of career and professional education, research, and programs that address demonstrated public need.

Initiative 2: 

Increase the number of credit program offerings and alternative delivery methods to meet the needs of service area.

Initiative 3: 

Initiate workforce development and public programming. 

Initiative 4: 

Offer youth programming that encourages and prepares students for science and technology degrees. 

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Goal 5: Research & Scholarship

Initiative 1: 

Continually enhance the scholarship and research environment.

Initiative 2: 

Increase research partnerships with various community constituencies.

Initiative 3:

Increase undergraduate research (e.g. student participation in research and scholarship). 

Initiative 4: 

Develop, maintain, and promote Center(s) for Excellence in scholarship.

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